10 ways brand rediscovery will revive you and your business
It’s easy to get busy in business and miss the weaker areas that need love and attention. Until the symptoms of them get worse and we’re stuck trying to work out how to make it better. It’s a struggle that holds us back from growth. We get confused about which path to take, which expert to hire, which course will solve all of our problems overnight. Still waters. Many businesses don’t make it that far.
That struggle might show up like this:
Dwindling leads despite big marketing efforts
Relying on discounts to close the sale
Using too many words in your messaging
Embarrassed by your brand visuals or website
Undervaluing and overdelivering
Fear of investing in your growth
Trying to appeal to everyone, their mom and their dog
Struggling with content creation
People don’t get on what you do and you struggle to explain it
High bounce rate on your website
And while there may be lots of factors causing the issues, the strongest place to start is with your who, what and why. Uncovering that makes the ‘how’ a lot easier. And that’s where your fix comes in to play.
Brand identity is so important if you are working to build and grow a business that has longevity, good growth, a loyal team, an engaged community and successful sales. It’s also crucial if you’re planning on pitching to investors. If you’re a fan of BBC Dragon’s Den too, you’ll have heard them call out poor branding that has turned them off.
The exact face I make when the Dragons talk branding…
And this is what you need.
And what your business deserves.
Brand strategy is the place to start
I can tell you first hand that these are the benefits of doing the work:
A clear sense of direction and purpose
Clarity in your messaging - what your business says hits home to the people you’re talking to
Great audience engagement - your audience communicate with you, they’re as interested in you as you are interested in them
All future business moves align with your purpose
Marketing strategies are a breeze now your principles are clear
You’re memorable and make a positive impression
Your service/product prices are never questioned because the value is clear
Referrals are easy wins, they’re already dying to work with you and they don’t need convincing
A brand story that is unique to you
You don’t compete with ‘competitors’
So if the above isn’t true for you, it’s time for some recovery.
The best investment you can make is to start with brand strategy. That work is so invaluable, let me tell you! Rediscovering your business magic with an expert will pull things out of you that you didn’t even realise were there all along. You’ll find your uniqueness. You’ll get a clear picture of what your audience wants from you in such an intimate way. You’ll understand how exactly to position yourself in your industry and amongst your peers and competition so that you won’t feel like you’re competing or always trying to shout loud enough to be seen.
how it helped me
I used to think I was ‘just a graphic designer’. Having dug deep into my journey with brand marketing expert Jae (who I now collaborate with) helped me uncover my magic. And now I know my strength lies in my coaching and nurturing personality. I never thought there was a place for that in design, but seeing the feedback from clients say that I have helped them level up, and that I took care of them throughout helped me to embrace that.
Mutha at home. Mutha at work. Unapologetically.
And everything that I do in business is informed by that work with Jae. Working with a social media strategist? I revisit my brand strategy work to help birth content. Struggling to find an approach to marketing that doesn’t give me ‘the ick’? Again, back to my brand strategy document. It’s given me so much meaning and purpose.
Why a logo or brand visual design needs strategy first
You’ll see that my branding services start with The Checkup. I will never start creating visuals without getting that clarity. Everything you are, say, do, the way you move and show up, the way your audience receive you inspires the design. I’m a visual communicator. I communicate, visually. I take your big message and dress it up in a way that will hit home to the people you want to reach. Without that brand strategy, the design is in vain. That’s not a good investment because it won’t align with your goals.
So if you’re thinking about a new logo or a new website, I’d pause, get your strategy in place and then revisit. Or, hire a pro who can take care of everything from the strategy, visuals and touchpoints for you.
Ready to get unstuck?
Your designer, prescriber
I’m Kayleigh, and I help you create clarity and confidence through brand and website design and consultancy. If you’d like to talk to me about your struggles, I’m here. Drop me a line if you’d like to book a call.
